Top recruit Cooper Flagg signs with agency for NIL help

Maria Lysaker-USA TODAY Sports

Top hoops recruit Cooper Flagg signs with agency for NIL representation

By Andrew Kulha | Last updated 4/23/24

Cooper Flagg is going to have a ton of opportunity at the college level when it comes to NIL, but especially in today's day and age, it does make sense to have representation.

What used to be unheard of in college sports is now commonplace: players having agents. No, these agents aren't negotiating salaries with the schools the players compete for, but they can make a top prospect or college star quite a bit of money by way of NIL deals.

As such, it does make sense for a player like Flagg, the undisputed top 2024 college basketball recruit in the country, to sign with an organization like Creative Artists Agency (CAA) for NIL representation, and he recently did just that.

We are excited to welcome @Cooper_Flagg to the family for NIL representation! pic.twitter.com/E94yETfptk
— CAA Basketball (@CAA_Basketball) April 22, 2024

Flagg, a Duke commitment, was the 2023-24 Naismith High School Player of the Year as well as the Gatorade National Player of the Year.

He performed well in the McDonald's All-America Game and brought his Montverde Academy team a national title with 16 points, eight rebounds, six blocks and two assists in the Chipotle Nationals championship game

CAA represents NBA clients such as Zion Williamson, Paul George and Devin Booker, among others. The agency has worked in the NIL space since the concept became established, having had relationships with Paolo Banchero, Bryce Young, Dillon Mitchell and Isaiah Collier.

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